Real demand
We identify searches that show an intention to contact a lawyer.
Europe · Advertising for law firms
Gain more enquiries.
We manage your advertising accounts and campaigns to attract relevant, measurable enquiries.
We plan, configure and optimise campaigns across the right channels. We normally begin with Google and add other platforms when the audience and budget justify them.
The firm owns the accounts, data and budget. Advertising spend is paid directly to each platform; our remuneration is a fixed management fee.
Before investing
Decisions based on data.
We assess which legal services people search for, where they search and at what cost, then focus the budget on the most relevant opportunities.
The right territory
We define the cities and areas where the ads should appear.
A sensible investment
We estimate the required budget before proposing any campaign.
Every euro needs a purpose.
We allocate spend to the campaigns with the strongest potential and measure the enquiries each one generates. The next decisions are based on results.
Complete management
Strategy and accounts
We plan the account structure, campaigns and audiences around the firm’s objectives.
Google Search and Maps
We capture relevant searches across priority practice areas and territories.
Business Profile
We keep the firm’s location, services and local presence on Google consistent.
Other platforms
We add other channels only when they can deliver worthwhile reach or enquiries.
Enquiry measurement
We connect advertising spend with the forms, calls and requests received.
Optimisation and reporting
We refine campaigns and explain the results in regular reviews with the firm.
A clear process
Initial assessment
We review practice areas, objectives, existing accounts and the priority market.
Proposal
We agree channels, campaigns, investment and a fixed fee before work begins.
Launch
We configure the accounts, ads, measurement and spending limits.
Continuous improvement
We adjust campaigns according to the cost and quality of the enquiries received.
Everything stays with the firm
The firm owns the accounts, data, access and relationship with every client.
Frequently asked questions
Key questions
Which platforms do you manage?
We normally begin with Google Search, Maps and the Business Profile. We can add other platforms when the firm’s audience, market and objectives justify them.
How do you account for professional rules in each country?
Rules on legal advertising differ across Europe. Before a campaign is activated, we agree the identity, wording and formats suited to the target market with the firm.
Who pays for advertising and who owns the accounts?
The firm pays each platform directly through its own advertising accounts. Encontra charges a fixed management fee and takes no share of legal fees or matters instructed.
What does management include?
It covers planning, configuration, ads, targeting, budgets, measurement, optimisation and reporting. Any additional work is agreed before the engagement.
Do you guarantee a number of clients?
No. We can manage the strategy, investment and optimisation, but each person decides whether to enquire or instruct the firm. We set measurable objectives and report results transparently.
What happens when the contract ends?
The contract is annual and renewable. If the firm does not renew, we hand over the completed work and access to the profile, website and advertising accounts remains with the firm.
Initial assessment
Let us talk about your firm.
Tell us which practice areas you want to promote and in which market. We will assess the current position and tell you clearly whether there is a reasonable advertising opportunity.